Writing Reviews Equals Selling Power

Going into a purchase blind isn’t something people usually do nowadays. More and more, buyers look for the stars before shelling out their hard earned cash. And rightfully so, as nothing stinks worse than spending your dough on subpar products.

However, I look beyond the stars to the review itself. I want to know why people love–or hate–a product. I want to know how it fits and how it holds up. I want to know the nitty-gritty as well as the undying lust. In short, reviews are the cyber-sphere’s version of word of mouth.

So, do your fellow buyers a favor and review the products you’ve purchased. Be honest, but not callous. Or, conversely, not all gushy-mushy. Give solid reasons for your likes and dislikes. Share whether you would purchase the product again or whether you’d buy it for your Aunt Harriet. Lastly, don’t forget to mention the reason why.

The why is the key to a good review.

  • Super cute, but the craftsmanship seems shoddy. The sole separated from the shoe within a week.
  • The skirt was the perfect length for my 5’2″ frame. Too often mini skirts on me are maxi sized.
  • The phone case actually fit my LG G2. I had to search long and hard to find one that works for Verizon’s special size. (True story, which begs the question: Verizon, why is your version a different size than every other carrier’s? Seriously.)
  • Despite keeping me glued to every page, the end of this novel was a disappointment. I didn’t like that the story had no real resolution–not unless I buy the next novel in the trilogy.
  • The mugs were broken when I received them. The supplier immediately resent new ones, which my mother-in-law loves because they are smaller than most giving her time to drink her coffee before it cools.
  • Likeable characters, but no real depth. The perfect beach read that you can walk away from when you’re done.

Solid reasons that neither gush nor shame. Rather, they have a mixture of both. Now, as a buyer, I can pick and choose which products will likely satisfy me. And so can you. But only if people leave reviews for us to sort through.

Only if you and I take the time to review the products we buy.

Do negative reviews scare you away from buying a product? What types of information do you find most helpful in a review? Least helpful? Are you a reviewer, or more of a reader of reviews?

From the author standpoint, it’s been said that it takes 20 reviews (good, bad or indifferent) to impact sales and draw readers toward your writing. How do you garner reviews for your writing?

Curious minds want to know.

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